The Briljent process
At briljent, we treat creative development as a collaboration between our experience and knowledge with your expertise in your business to create remarkable outcomes. We use ideas generation techniques that help us come up with the very best creative solution ideas for your project or business, helping you stand out for all the right reasons.
We use a range of creative development processes to ensure we deliver exceptional results tied to your marketing objectives. Every creative challenge is different, and every solution we offer is unique, which is why we also use a range of techniques in our creative development.
CONSULTATION
We understand the nature of creativity and the imagination needed for projects, we apply processes to benefit from the rewards that come from focused concentration and from developed moments of great inspiration that hit us like lightning bolts.
Idea Generation
Idea generation (also referred to as ideation) is the creative process briljent uses to find solutions to our clients’ challenges. They key to many of these idea generation techniques is collaboration between our staff and you, our client.
By using a creative process to come up with many marketing ideas and then selecting those that are implementable and most likely to succeed, we can generate “out-of-the-box” concepts that can be game-changers for your marketing.
Brainstorming
Brainstorming involves working in a group to generate a large number of solutions for a specific problem with an emphasis on quantity rather than quality. During a briljent brainstorming session ideas are not assessed for their merit so that people can put forward their ideas freely without fear of being criticised. Crazy, left-field ideas are encouraged.
Once many ideas have been recorded, the group will work to analyse them and establish which are realistic solutions. Sometimes ideas are combined to create a blended solution. In “reverse brainstorming” we consider a marketing problem from a different perspective by exploring ideas that would achieve the opposite of their desired outcome.
We love minimalism
As a thought process, we believe that simplicity and minimalism creates better comprehension, interpretation and understanding. Our team is dedicated to complex perfection to deliver clients simple long lasting projects, products and outcomes.
We’re INGENIOUS
We utilise inventive, creative and imaginative, original innovative and insightfully inspired, perceptive ideas for our clients, We take pride at making complicated projects, products and requirements work and communicate, cleverly, easily and effectively.
We WALK THE TALK
With a creative and focused design process, tangible ideas are filtered and perfected. ... We love exploring, discovering, developing and designing, bringing a clients vision to fruition. We are also blessed to have a brilliant external team of specialist and experts.
